LeafLink Redesign
FOCUS LAB TEAM:
Designer: JT Grauke
Product Manager: Devin Richards
Strategist: Shabnam Gideon
PERSONAL DELIVERABLES:
Mood Boards / Creative Direction
Asset Creation / Iconography
Brand Guidelines
LEAFLINK TEAM:
Designer: Myself
Marketing: Suzannah Rubinstein
Content: Becca Schwartz
PHASE 1
MVP & BRAND IDENTITY
TRUSTED
pROFESSIONAL
BOLD
SAVVY
ESSENTIAL
INTUITIVE
PHASE 2
STYLESCAPES & MOOD BOARDS
INITIAL CONCEPTS
FINAL SITE
ASSETS
