Resume

Summary

Senior Product Designer with 6+ years’ experience leading B2B SaaS UX at LeafLink. Expert in driving revenue through self-service ad platforms, AI-driven recommendations, and scalable design systems.

Work Experience

LeafLink  
Senior Product Designer

Atlanta, GA (Remote)
Jan 2023 - Aug 2025

  • Leading a responsive redesign of the retailer dashboard, introducing discovery-driven features such as “Trending” and “Top Brands” to drive engagement and product exploration.

  • Simplified reorder flow from 10 clicks to 6, increasing repeat purchases and improving buyer satisfaction.

  • Designed a cross-platform, AI-assisted self-service ad platform that empowered advertisers with autonomy, supported break-even profitability, and scaled ad operations across web and mobile.

  • Launched 8 new optimized ad placements that drove a +195% increase in impressions (+3.8M), +19% in clicks, $661K GMV lift (+12%), +15% in orders, and a +35% increase in new customer conversions within one month.

  • Reimagined a static messaging tool into a real-time, chat-style experience with instant notifications, enhancing user responsiveness and cross-team collaboration.

  • Developed in-app notification frameworks that streamlined information access across the product suite.

LeafLink  
Product Designer

New York, NY (Remote)
Jan 2021 – Jan 2023

  • Architected and scaled LeafLink’s design system; migrated from Sketch to Figma and partnered with engineering to build a 1:1 Storybook component library, improving consistency and design-dev velocity.

  • Shipped mobile-first enhancements that raised daily active usage by 20% across platforms.

  • Conducted end-to-end user research (remote interviews, field testing, surveys) to inform features that increased product discovery by 30%.

  • Designed a marketing collateral system, improving team productivity and consistency.

  • Led rebranding efforts, including logo and website redesigns, to enhance brand presence.

  • Created high-conversion landing pages featured in major publications, boosting visibility and user acquisition.

  • Onboarded and mentored new team members, improving project efficiency and brand recognition.

OXO  
Graphic Designer 

New York, NY
Nov 2016 – Oct 2018

New York, NY
Oct 2018 – Jan 2021

LeafLink  
Senior Graphic Designer 

  • Led product packaging design, ensuring timely production and quality standards.

  • Created catalogs for key retail partners such as Bed Bath & Beyond and Buy Buy Baby.

  • Developed engaging social media content, increasing brand engagement across multiple platforms.

New York, NY
May 2014 – Nov 2016

Freelance   
Graphic Designer 

  • Worked with various companies, including Corcoran Real Estate Group, Redscout, Mohawk Group, FXFL, and Fresh, creating both print and web designs.

Education

Florida State University    
Bachelor of Science

Tallahassee, FL
Aug 2010 – May 2014

Major in Psychology; Minor in Art & Art History

Skills

Design Tools:
Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere), Axure, Invision, Zeplin, Principal

Engineering & Data Tools:
JIRA, Confluence, GitHub, Tableau, FullStory, Mixpanel, Sigma, DataDog, Google Analytics, Amplitude, HTML, CSS

Core Competencies:
Cross-functional collaboration, user research, leadership, strategy, design systems, A/B testing, wireframing, prototyping, mobile-first design, user flows